Insights

From the engine room.

Plain-language thinking on dealership advertising. No jargon, no fluff.

Budget · Sep 29, 2026

Dealership Advertising Budget Allocation by Channel: What the Average Store Spends and Where the Mix Goes Wrong

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Measurement · Sep 29, 2026

Incrementality Testing for Car Dealers: How to Run a Holdout and Prove Advertising Sells Cars

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Measurement · Sep 29, 2026

How to Measure Dealership Advertising ROI: Showroom Visits, Match-Back, and Market Share

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Budget · Sep 29, 2026

How Much Should a Dealership Spend on Advertising? 2026 Benchmarks and a Better Way to Set the Number

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Measurement · Sep 29, 2026

Why Cost Per Lead Is the Wrong Metric for Dealership Advertising, and What to Track Instead

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Budget · Sep 29, 2026

Dealership Marketing Benchmarks 2026: The Numbers Worth Knowing

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Data · Oct 22, 2025

The Power of First-Party Data: How a CDP Can Transform Your Advertising ROI

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Strategy · Aug 21, 2025

5 Digital Advertising Mistakes Many Dealerships Make

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Connected TV · Jun 18, 2025

The Importance of Connected Television (CTV) in Today's Marketing Landscape

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Data · Jun 4, 2025

Retargeting Has Become Harder, and You Need a New Way to Re-Engage Website Visitors

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