Enter your website, what you sell today, and where you want to be. We read your store's trade area from Census data and apply NADA's benchmarks to give you three monthly budgets with the math beside each one. Free. No email required.
Reach the full Grow run rate by month three and hold it. A six-month goal does not survive a six-month ramp.
The estimate is the store's total monthly advertising budget, all media and production, before any manufacturer program. It does not include co-op, which varies too much store to store to model honestly.
Benchmarks: NADA Data 2025 (2024 calendar year). ATPs updated quarterly with the benchmarks page. Trade area: U.S. Census Bureau ACS 5-year estimates via the Market Area Snapshot.
A benchmark says what stores like yours spend. It cannot say what your store should spend, because that depends on your actual share in each ZIP, which competitors are taking it, and which channels are already working. That comes from registration data and your own sales-by-ZIP, and it is the core of a full MiaVita market analysis.
If you want the budget turned into a plan with a share target behind it, send us this link. We'll come back with the lanes where share is winnable and what it costs to win them.
Request the Full Market AnalysisThe average franchised dealership spent about $586,000 on advertising in 2024 according to NADA, roughly $49,000 a month, which works out to about $739 per new vehicle retailed or about 1% of vehicle sales revenue. A store selling 60 new and 60 used a month typically lands between $35,000 and $55,000 a month depending on brand. Growing past current volume costs more per incremental unit than holding it, which is why this tool shows three numbers instead of one.
Maintain is the spend that holds current volume, computed from NADA benchmarks adjusted for the franchise. Grow adds the incremental units needed to reach the goal within six months, priced at a conquest premium because incremental buyers must be taken from competitors. Dominate pushes 25% past the goal at a higher premium, with a check against how much of the brand's opportunity exists inside 15 miles.
No. The estimate is the store's total monthly advertising budget before any manufacturer program. Co-op terms vary too much from store to store to model honestly. Apply your own program's reimbursement to the number if you want a net figure.
Brands with strong pull and heavy national advertising deliver more baseline traffic to the store, so the store buys less of its own volume. Luxury stores sell fewer units at higher gross and spend more per unit. The estimator applies a franchise multiplier from 0.85 for high-pull import brands to 1.35 for luxury. The groups and factors are shown in the math table so you can judge them yourself.
Because the right split depends on what is already working in your account, not on a national average. NADA reports that about three quarters of dealer advertising is digital, and we publish channel allocation guidance on the Insights page, but a channel plan for your store starts from your data, not from a benchmark.
A full MiaVita market analysis adds registration data to what you see here: brand share by ZIP, competitor pump-in and pump-out, and a modeled share projection for a 90-day pilot. Before a dollar is spent.